Top media tips for VCSE groups

If you missed David Powles’ Storytelling Breakfast Workshop, we’ve condensed his top media tips for getting your VCSE into the local press!

On Thursday 19th January, we welcomed dozens of local charities to our office for a breakfast workshop with David Powles. During his tenure as editor of the Eastern Daily Press, David passionately supported our Surviving Winter and Sir Norman Lamb Fund campaigns and championed the work of many other Norfolk charities.

After the opportunity to mingle and grab a hot drink, charities were treated to an engaging talk from professional journalist David. Not only did they learn more about how to make their charity’s stories more appealing and publishable to journalists, but the free workshop also gave charities valuable insight into current newsroom trends and the opportunity to ask David their burning questions.

Four Top Media Tips

We’ve made a list of some of our favourite insights from David’s engaging and insightful presentation.

1. Printed news may be declining, but its influence remains.

Print is still key for charities. The older demographic, who have time and the will to support local charities, are still regular print consumers. The same is also true of the radio, so don’t put all your eggs in the digital media basket!

2. Digital engagement may be high, but oversaturation means loyalty is down.

Digital news and social media can have amazing reach, bringing your story to different audiences. Images are key to digital media, and short video can be effective, too – so don’t be afraid to experiment! Digital users, however, are less loyal than other media consumers – so don’t neglect ‘traditional’ media!

3. News teams are shrinking, bringing both challenges and opportunities.

Turnover in news teams is higher, meaning maintaining contacts can be a challenge. News teams are also much smaller than they used to be, but this can be used to your advantage. Demand for stories is still high, so well-produced, ‘ready-made’ stories have a good chance of being picked up.

4. Human stories are key.

Sometimes it’s hard to talk about the work we do, but it’s easy to connect with people one-to-one. Using a close case study on just one person you’ve supported to exemplify your wider work can make for a more engaging story. Make sure the wider team knows what makes a good story so they can highlight cases you may have missed. Quirky, impactful or emotional stories also stand out, but the human angle is key.

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